PennySaver helps business local search. How to place an ad in penny saver?

Penny Saver of California has been serving local communities for over 50 years. That’s half a century of fulfilling our mission to connect buyers and sellers. PennySaver is in the business of helping local businesses thrive through effective hyper-local marketing products and services. We are read weekly in print by California households and 24/7 across the United States on

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Ads in the Penny Saver magazines are delivers to 9 million mailboxes every week; to 97% households in most areas delivered. Because of that Penny saver has the lowest cost on direct mail flyers, inserts and so is utilized by most of the big brand name and direct mail advertising agency’s to get there flyers in the mail box at the best price.

Now with the Penny Saver online you can get a web site, directory listings, PPC and banner ads. Penny Saver is a certified Google partner with its own in house Google ad-word specialist to get those leads as well.

How does PennySaver help local business thrive?

Our experiences over the last 50 years have taught us how to help businesses of all sizes build their brand, attract new customers, and grow in the communities they serve. We have marketing solutions and services spanning print and online to ensure that we can connect you with local consumers who need your products and services.

Each week, PennySaver delivers 9 million local targeted print-classified books via the US mail to 97% of California’s households. Our website, is visited by 1 million unique visitors each month. We also offer various products and services that can help you maximize coverage within your target market regardless of whether or not someone is a PennySaver reader. Our full suite of products allows you to launch a marketing campaign that targets the right demographics and geographies, all while staying within your budget. That’s what we like to call total market coverage, or TMC.


Quick Facts

Print Circulation 9 Million
Adults Who Frequently Purchase from PennySaver             78.2%
Total Delivery Zones 783
Monthly Unique Visitors to Website 1 Million
Adults 18+ Who Read the PennySaver 73.8%
Circulation Delivered via USPS 100%
Monthly Unique Visitors to Website 1 Million
Monthly pageviews 5 Million
Classifieds Listings Placed Per Month 50,000 +
Social Network Reach 20,000 +


PennySaver’s product mix gives businesses the flexibility to shape their marketing efforts to meet their needs. Our products can help businesses drive sales, foot traffic, increase call volume, generate leads, establish an online presence, and reach new customers in their desired target market. Each product encompasses various segments of the marketplace differently. We work with businesses to create unique programs that provide desired results, while staying within their budget. With 50 plus years of hyper-local marketing experience, thousands of happy customers, and multichannel options across print, online, and mobile!
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PennySaver Offers Many Solutions to Reach Your Target Audience

  Custom designed ads in our book that are also syndicated to PennySaverUSA



Direct Mail Flyers & Inserts

Various options that allow you to leverage the PennySaver print publication with a free-standing flyer or insert.




syndicate-your-businessSyndicate all major directories.

Up to 70% of customers use a local business listing to shop a business. So now it’s super important to have your business listed on as many as possible. You can control if you are there when somebody searches. Pennysaver makes sure you are listed on all the major local business sites.

This service includes changes, the collection all of the business info, coupon-offers, pictures, social media, maps, testimonials. Syndicated across the top 45+ business information sites with over 250 million users, including Yelp, Facebook, Google Plus, Local, Bing, Yelp, Local, MapQuest, etc. making  your (company name) appear in “hyper local” search. This is essential in this day and age.

  Qualified lead generation via search engine marketing and local online display advertising (desktop & mobile).




PennySaver leverages the US mail to guarantee delivery of its print publication to 9.1 million households in California each week. This circulation is divided into over 780 community editions that are comprised of approximately 12,000 households each. This means that businesses have unparallel flexibility to target niche neighborhoods or the entire state with a specific message.
Get started with a For a free quote call (888) 712-5947